About Us
“PlantShare is an innovative, community-building ecosystem & educational platform founded on
We believe in happiness.”
Dina Russell, Ph.D. Founder, Gardener
eudaemonism.
We believe in happiness.”
Dina Russell, Ph.D. Founder, Gardener
Most modern humans are immigrants from Planet Earth, they have not grown their own food or designed and planted their own garden beds. Once divorced from this cycle of life, plants and gardening are a mystery, an impossible chore. Why? This is true because gardening is a practice that requires a connection to plants and depends on an understanding of plant biology (encompassing anatomy, morphology, development, reproduction, genetics and ecology) and demands at least an intuitive grasp of the dynamics of the atmosphere, photosphere, rhizosphere and hydrocycle. When you are not 'native' to that, it's pretty foreign, like you've landed on the moon.
To garden effectively means becoming an ecological engineer: planting with density and diversity for vertical and horizontal design which is sustainable and attractive for all four seasons of the year. Sound hard? Nope, it makes gardening easier! And we're right here to help you.
Garden The PlantShare Way™
is our climate-forward fusion of gardening techniques with science-in-translation. This suite of methods, both time-honored and new, is applicable to urban and rural landscapes anywhere on the globe. It empowers gardeners of all ages, and backgrounds to reconnect with planet Earth and enables individuals and communities to build healthier environments, lifestyles and wellbeing (see our white paper) where it matters most: where you live.
Combined with the capabilities, features and benefits of the PlantShare platform, this new system of gardening has the potential to re-invent the landscaping industry. It is sufficiently robust in practice, comprehensive in scope, and seasonally adaptable that it can remain relevant in the face of climate change regardless of environment, scale or skill level. All are welcome to practice gardening with us: users of all ages & skills as well as vendors of all stripes are welcome!
To garden effectively means becoming an ecological engineer: planting with density and diversity for vertical and horizontal design which is sustainable and attractive for all four seasons of the year. Sound hard? Nope, it makes gardening easier! And we're right here to help you.
Combined with the capabilities, features and benefits of the PlantShare platform, this new system of gardening has the potential to re-invent the landscaping industry. It is sufficiently robust in practice, comprehensive in scope, and seasonally adaptable that it can remain relevant in the face of climate change regardless of environment, scale or skill level. All are welcome to practice gardening with us: users of all ages & skills as well as vendors of all stripes are welcome!
~
Team PlantShare ~

~Marketplace~

~Marketing~

~Strategy~


~Website Development~


~Virtual Assistant~

~ PlantShare Advisory Board ~

Bill McDonald, SCORE Mentor
Monetization & Revenue Generation
- B.A. OHIO WESLEYAN UNIVERSITY
- M.B.A. UNIVERSITY OF TEXAS
- McKinsey & Co. (Fellow) - Marketing Management Forest Products
- AT Kearney, Director, Process Manufacturing Practice
- PricewaterhouseCoopers - National Principal, E-Business Practice
- MBA LLC - Managing Principal, Start-up and New Businesses

Amanda McAlister,
Sales & Marketing
- B.A. EMORY UNIVERSITY
- Chief Marketing Officer - Microsoft MSN/Bing International
- Microsoft - Lead for Surface devices Global Integrated Marketing
- Board Member, Junior League Seattle & Laurelhurst Beach Club
- Volunteer - Bailey-Boushay House, Seattle | Vision Zero
- Attends TED & TED Women’s conferences

Will Carson,
Gamification
- Gaming Advisor for small publishers, 2019-present
- Attention Span Games Publishing, Owner, 2011-present
- InDiPro Games Distribution and Logistics, Owner, 2019-present
- B3 at Sea, Co-Owner, 2024-present
- Washington Tabletop Game Alliance, Member, 2025-present
- GAMA, Member, 2019-present
Our thanks to SBDC & SCORE for advice & mentoring.
~ Why Join Us? ~
Powerful Online Tools & Information for Every Gardener
Discover our intuitive plant catalog—ideal for beginners and seasoned pros alike
Easily track, manage, and evaluate your garden’s worth with our streamlined toolkit
Learn cutting-edge gardening techniques through expert-led classes and video tutorials
Support for Groups of All Kinds
Whether you're a Garden Club or Plant Society, we’ve got tools to help you thrive—no matter your size or focus
Build your plant catalog with click-to-create Plant Profiles—add your own anytime
Foster connection with private chats (1:1 or group) and tap into our global member network
Work Smarter, Not Harder
Use QR-coded stick-on labels, integrated sales portals, and other clever tools to streamline your workflow
Get tech-savvy support with newsletters, email templates, and social media marketing tips
Expand your income by offering classes, live sessions, and expert services in Our Shop
Wellness, Community & Joy
Connect locally with our matching service—grow together, right where you live
Dive into fresh perspectives via our playful blog and delightfully unexpected video content
Play and learn with PlantShare Games, featuring the imaginative world of FantasyPlantz™
~ Our Milestones ~
2026
Oct: Copyrights for code, UX/UI and databases pending
Sep: Software transition to Nuxt
Jul: New productline trademarks pending
May: Decision to pivot business model
2025
Aug: Dr. Plant™, Fantasy Plants™,
Garden The PlantShare Way™ 
Jul: Gamification expands
Jun: Social Media Marketing expands
May: Gamification begins, game coin, “P$C”, introduced
Apr: Paid subscriptions introduced
2024 SEO initiated
2023
Multivendor e-commerce launched
2022 Social Media Marketing begins
2020
2018
Platform launched | “Little Free Garden” Patented
2016
2014 PlantShare LLC founded